Benefits of Phytonutrients
Whole fruits and vegetables contain unique phytochemicals, such as carotenoids. These fat-soluble pigments are what protect plants from the potentially damaging effects of sunlight and the environment. Although they are non-nutritive, the brightly colored phytonutrients (red, orange, and yellow), have biological activity in the body.

Phytonutrients are becoming more known for their beneficial antioxidant properties. Studies show a consistent relationship between the consumption of fruits and veggies and the lower occurence of certain health concerns. Research is also now confirming the role that these newly isolated compounds can play a role in maintaining good health.

Antioxidants vs Free Radicals
How do antioxidants influence health
Air pollution, chemicals, food additives, physical stress and our body's normal use of oxygen contribute to the productin of harmful free radicals that damage healthy cells. Free radicals are highly unstable compounds that carry an extra electron. By accepting the extra electron, antioxidants battle these free radicals. This process is known as oxidation and is very similar to the browning of an apple.

The antioxidant nutrients vitamins C and E, beta-Carotene and the mineral selenium control cell-damaging free radicals by becoming oxidized themselves. Excessive production of these harmful agents may destroy health cells, affect the cell aging process and are believed to alter DNA.